
Ferrari India Pricing Strategy Amid India-EU FTA
The Indian luxury automobile market is witnessing an unprecedented strategic move from Ferrari. The iconic Italian brand has started accepting customer bookings at approximately 30% lower prices in anticipation of the upcoming India-European Union Free Trade Agreement (FTA). This development is not just a temporary pricing adjustment. It signals a deeper structural transformation in how global luxury automakers are positioning themselves in India’s rapidly evolving high-end automotive market. Ferrari’s strategic shift is directly tied to








