How Colour Choice Impacts Luxury Car Resale Value
Introduction When buyers invest in a luxury car, they usually focus on performance, features, technology, and brand appeal. However, one factor that quietly influences long-term value is colour choice. While colour may seem like a personal preference at the time of purchase, it can significantly affect resale demand and price retention later. In India’s premium automotive market, buyers increasingly pay attention to resale value, especially in segments like pre-owned luxury cars. Factors such as road
