
BMW vs Mercedes-Benz in India’s Luxury EV Market (FY2026): Who’s Really Winning?
Introduction: A Turning Point for India’s Luxury EV Market India’s luxury electric vehicle (EV) segment witnessed a record-breaking year in FY2026, signaling a major shift in premium mobility. While legacy giants like Mercedes-Benz have historically dominated the luxury car market, the EV race tells a different story-one led decisively by BMW. The latest industry data reveals a widening gap between these two rivals, driven by pricing strategies, product positioning, and evolving consumer behavior. Luxury EV







