News, Trends & Lanuches

Lexus is undergoing a strategic “rebirth” under President Takashi Watanabe, transitioning from a premium automaker to a “mobility lifestyle” innovator. The brand’s focus on full electrification (BEV), new mobility formats (beyond cars), and the separation of the ultra-luxury Century marque are key drivers. This transformation aims to deliver a future of enriched luxury experiences, bespoke mobility, and next-generation, technologically advanced electric vehicles for the global luxury buyer, including the Indian luxury car market. All major

Once hailed as the world’s most profitable car manufacturer, Porsche has swung into the red for Q3 2025, reporting a sharp €967 million ($1.04 billion) operating loss. This dramatic reversal is primarily driven by a costly €3.1 billion strategic realignment, including the shelving of its all-electric SUV project, a costly pivot back toward hybrids/ICE, mounting U.S. import tariffs, and a significant drop in China sales. These factors have profound, short-term ripple effects for luxury-car buyers

At the latest earnings call for Q3 2025, Mercedes-Benz CEO Ola Källenius said the auto industry must “adapt like animals” to survive intense competition in China and the U.S. With sales in China down 27% YoY and U.S. volume off 17%, the luxury brand’s battle-and by extension what it signals for premium-car buyers-is as much strategic as it is mechanical.   Why This Statement Catches the Eye of Luxury-Car Owners When a luxury-car manufacturer’s CEO

In a powerful statement ahead of Season 9 of the TAG Heuer Porsche Formula E Team, Porsche completed intensive test sessions at the Circuit Ricardo Tormo in Valencia, Spain. Covered by coverage like “Porsche turns heads in Valencia with Cayenne-inspired 99X electric livery”, the event highlights how Porsche’s electric racing platform and livery strategy signal serious brand intent – not only in motorsport but in its electric-vehicle roadmap and global luxury performance narrative.   Setting

The highly anticipated Porsche Macan GTS Electric is set to redefine the compact luxury SUV segment, merging the brand’s sports car DNA with electric performance. With 563 hp (420 kW) of overboost power, a massive 955 Nm of torque, and an impressive WLTP range of up to 586 km, the Macan GTS represents the sweet spot in the all-electric Macan lineup. For India’s discerning premium-EV buyers, this model signals Porsche’s commitment to delivering a truly

The upcoming Volvo EX60, set for global reveal on 21 January 2026, is poised to redefine the premium mid-size EV SUV segment in India. This crucial model will be the Swedish marque’s third fully-electric SUV, bringing the brand’s next-generation SPA3 architecture, highly anticipated 800V charging capability, and a refined Scandinavian design that expertly blends luxury with sustainability.   Why is the Volvo EX60 a Pivotal Launch for India? For Volvo India – and for prospective

Toyota has officially launched Century as its standalone ultra-luxury brand, positioned firmly above Lexus. This definitive strategic move creates a clear luxury hierarchy: Toyota (mass-market) $\rightarrow$ Lexus (premium & innovation-focused) $\rightarrow$ Century (handcrafted ultra-luxury). For the Indian market, this signals the potential arrival of bespoke, low-volume models designed to compete with marques like Rolls-Royce and Bentley. The shift also coincides with India’s luxury market, which is projected to grow significantly, potentially reaching $85 billion by

Volvo Cars has delivered a remarkable turnaround in profitability despite global headwinds of falling sales and rising costs. The company posted an Operating Income (EBIT) of SEK 6.4 billion in Q3 2025, which significantly exceeded consensus forecasts of SEK 1.6 billion. This performance underscores the strength of its SEK 18 billion cost-cutting programme, margin focus, and premium brand positioning-insights that luxury car buyers and market watchers in India should note. Why Volvo’s Profitability Matters In

The Toyota Land Cruiser FJ prototype is here, bringing the rugged DNA of the Land Cruiser series into a smaller, more accessible body. With dimensions under 4.6 m, a durable body-on-frame architecture, and a proven 163 PS 2.7-litre petrol powertrain, this “baby Land Cruiser” promises freedom and adventure in a compact footprint. Its global debut is scheduled for the Japan Mobility Show 2025, with sales starting in mid-2026. This compact off-road SUV is set to

The Land Rover Discovery, a staple in the luxury 7-seater SUV segment, has introduced two exclusive trims Gemini Edition and the Tempest Edition-for the Indian market. Priced from ₹1.26 crore (ex-showroom) for the Gemini up to approximately ₹1.39 crore for the Tempest, these editions maintain the robust 3.0-litre D300 diesel mild-hybrid powertrain but deliver significant aesthetics, luxury, and exclusivity upgrades. These moves position the Discovery squarely against rivals by offering clear, premium choices for discerning