Abhinav

The BMW M Drift Academy is revving up for an action‑packed return in 2026. Following its successful debut, the academy is expanding its footprint across India with sessions planned in Bengaluru, Hyderabad, Chennai, and Delhi. This year’s edition promises a more dynamic drift training experience that blends adrenaline, skill development, and community engagement for automotive enthusiasts keen on mastering the art of controlled drifting. What Is the BMW M Drift Academy? Originally introduced in India

Mercedes Benz India has officially confirmed a price revision of up to 2 percent across its entire model range, effective April 1, 2026. This marks the second price adjustment in the 2026 calendar year, following a similar increase in January. The decision comes as the luxury automaker navigates sustained economic pressures and fluctuating market dynamics. In this guide, we explore the primary drivers behind this price hike, how it impacts different vehicle segments, and what

The global automotive industry is navigating one of its most volatile phases in decades, and Audi’s latest financial outlook reflects both the significant hurdles and the strategic opportunities ahead. While the German luxury carmaker expects a margin rebound in 2026, persistent headwinds such as international tariffs, shifting electric vehicle (EV) demand, and intense global competition continue to shape its trajectory. The following analysis provides a deep dive into Audi’s current strategy, financial outlook, and what

The luxury sedan market in India is gearing up for a significant update as Lexus prepares to introduce the next-generation Lexus ES on March 20, 2026. The eighth-generation ES promises a major leap in design, technology, and comfort, strengthening the brand’s presence in the premium sedan segment. Positioned as the entry-level luxury sedan for Lexus in India, the new ES brings sharper styling, a more advanced cabin, and the continued focus on electrified powertrains. With

Mercedes-Benz India is bringing back the luxurious V-Class MPV, scheduled for launch on March 3, 2026. This move is poised to reshape India’s premium people-mover segment. This re-entry follows a hiatus since the model was discontinued in 2022 and underscores Mercedes’ strategy to strengthen its hold in the growing luxury MPV category. A Strategic Comeback: Why the V-Class Matters MPVs (Multi-Purpose Vehicles) have witnessed rising demand among affluent Indian buyers, particularly those seeking chauffeured comfort,

Introduction: Reimagining the In-Car Experience Audi India has taken a significant step in redefining luxury cabin comfort and personalization with the launch of My Auras. This multi-sensory in-car experience platform is designed to turn every drive into an intentional journey. This innovation shifts the focus from traditional automotive features to a holistic blend of ambience, comfort, entertainment, and mood-driven control, setting a new benchmark in connected automotive luxury in India. In today’s premium segment, where