May 23, 2026

2026 Mercedes-Benz S-Class Back Seat

Luxury Features That Buyers Actually Use Every Day

Luxury cars are often associated with prestige, badge value, and high-end performance. However, for modern Indian buyers, especially in cities like Gurgaon, Delhi NCR, Mumbai, and Bangalore, luxury ownership is becoming increasingly practical. The real question is no longer “How premium does it look?” but “How useful is it in daily driving conditions?” In today’s luxury car market in India, buyers are more informed and selective. They prefer features that improve comfort in traffic, reduce

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Ferrari

Ferrari India Pricing Strategy Amid India-EU FTA

The Indian luxury automobile market is witnessing an unprecedented strategic move from Ferrari. The iconic Italian brand has started accepting customer bookings at approximately 30% lower prices in anticipation of the upcoming India-European Union Free Trade Agreement (FTA). This development is not just a temporary pricing adjustment. It signals a deeper structural transformation in how global luxury automakers are positioning themselves in India’s rapidly evolving high-end automotive market. Ferrari’s strategic shift is directly tied to

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