
BMW Alpina: Launch of the New Exclusive BMW Group Brand
Introduction In a strategic move that reshapes the performance and luxury hierarchy of the automotive world, the BMW Group officially launched BMW Alpina as an exclusive standalone brand on 1 January 2026. This transition elevates Alpina from a specialized small-series manufacturer into a full-fledged marque within the corporate portfolio, sitting alongside BMW, Mini, and Rolls-Royce. This integration signals a new era for bespoke performance luxury, offering a unique alternative for enthusiasts who prioritize refined power
